Sophisticated “sales enablement” platforms are becoming more accessible and are rapidly moving into budgets and project plans for middle market sales teams.  This trend has the potential to massively impact sales productivity for these firms – but only if sales leaders can nail the implementation process and avoid getting distracted by lengthy projects that add little value.

We broadly define “sales enablement” as anything that helps align company resources and actions to improve sales effectiveness and support sales activities.  While it can be exciting for sales leaders to have the opportunity to upgrade to a new CRM platform (finally) or to partner with marketing to optimize inbound marketing (more leads please), there are many pitfalls that can destroy your return on investment and waste a ton of valuable time, energy, and effort (huge opportunity cost).

This fast-paced webinar will focus on:

• The most common mistakes we see companies make when deploying new sales enablement technologies (and how to avoid them)
• Specific mistakes we see companies make when deploying or upgrading their CRM platform (and how to avoid them)
• Specific mistakes we see companies make when sales and marketing can’t get on the same page when it comes to lead generation and inbound marketing (and how to avoid them) and
• Trends to watch as well as a few practical “sales enablement” opportunities that require very little technology but can have a massive impact on sales productivity

As Founder and Managing Partner of Intelligent Conversations, Mike Carroll brings more than 30 years of business-to-business sales experience to help middle-market companies drive remarkable growth.  Mike works hands-on with senior executives, sales leaders, and salespeople to build profitable sales cultures.  He has transformed hundreds of sales teams by changing behaviors and leveraging proven methodologies to increase sales and improve profitability.  While Mike is proud of the impact he has had on thousands of sales professionals and sales leaders across North America, he takes tremendous satisfaction in helping CEOs, owners, and executives eliminate their uncertainties and doubts when making decisions about their sales team.  His new book, The Sales Team You Deserve, is available on Amazon.