The ROI of Sales Enablement: How to Connect Activity to Outcomes


Jon carlson headshot
VP of Marketing, SalesHood
Josh cruickshank headshot
Chief Sales Officer, SalesHood
Webinar Recording Details
  • Date and Time
    Thu, Mar 24, 2022 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Sales leaders know their teams need enablement. Sellers need onboarding to get up to speed, personalized coaching to continually improve, and access to the content and tools that will help them drive deeper buyer engagement and hit their targets.

But all too often, enablement isn’t given the investment it deserves because its impact is too difficult to quantify.

In this webinar, Jon Carlson, VP of Marketing at SalesHood and Josh Cruickshank, Chief Sales Officer at SalesHood will share proven ways to demonstrate the ROI of sales enablement, ensuring your sellers will always have the support they need to be successful.

Specifically you’ll learn:
  • How to connect training & enablement activities to revenue outcomes
  • Why investing in hybrid or virtual enablement programs can save money—and be more impactful than traditional, in-person training
  • How to avoid sales attrition that can cost your company millions
  • Why your entire revenue organization (not just sales) is responsible for enablement success

… and much more. Save your seat today.

About Jon Carlson

Jon  is a marketing leader with a proven track record of generating demand and achieving growth in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At SalesHood, Jon oversees demand, operations, PR, and content marketing efforts to ensure the company continually hits its targets and helps revenue teams around the world activate their excellence.

About Josh Cruickshank

Josh Cruickshank is SalesHood’s Chief Sales Officer (CSO). Josh began his career with SalesHood 4 years ago as a Sales Director and has headed the sales team through strong bookings growth for the past 1.5 years.  Prior to SalesHood, Josh led sales teams across industries including SAAS, business services and health and wellness for over 20 years. His passion is leading high-growth startups through their early stages, including creating a winning sales culture, building sales infrastructure and building out world-class enablement. Josh resides in San Francisco with his wife and 2 daughters.

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