Direct 1-on-1 outreach for customers works but it’s very time consuming and not everyone is ready to buy now. What about the people that would make great customers but aren’t ready? If you don’t create an ongoing relationship, you’ll lose them.

Following up with them every 3 months isn’t the same as showing them your expertise and building your authority consistently. The level of trust that you can build is light years past the traditional CRM/follow-up method.

In this session, you’ll learn about using email as content marketing, educating prospects at ultra-low cost, and making offers whenever you want to leads that you’ve warmed up in a way that builds trust.

We’ll talk about:

• The value of a free offer
• How to use storytelling to build trust and demo your expertise
• How to engage prospects so that they value your emails
• How to use partnerships to get warm leads

Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint presentation skills. One of only 37 Microsoft-appointed PowerPoint MVPs (Most Valuable Professional) in the world, Ellen has been a thought-leader in the field of presenting for more than 10 years. In her books and webinars, she addresses the full range of issues associated with creating effective presentations, including Using PowerPoint for Best Educational Outcomes, PowerPoint for Low-Cost Training, Presenting to Teach and Inform, Effective Presenting in the 21st Century, and more. She's a lively, confident speaker who freely shares her substantial experience in order to help others become more effective speakers and trainers.