Uncommunicated expectations are often unmet expectations. That won’t fly when you are trying to talk with your customers’ executives! With complex solutions, often it becomes clear that higher-level support is required to make the sale. What does it take to engage your customers’ executives in a meaningful way? 

The statement "Our people are our greatest asset" is so overused it mostly causes eyes to roll. Aside from those who don’t like people being called assets, the statement is mostly met with disgust because it’s a reliable red flag that a company is all platitudes and no gratitude. If the global pandemic increased managers’ awareness of the importance of making it clear to employees how much they are valued, the statistics don’t show it. According to a 2022 Gallup Poll, 54% of Gen Z employees, slightly higher than any other generation, are ambivalent or not engaged at work. Only 32% of workers overall say they are engaged with their work. A livable wage and meaningful work are two key factors for workplace engagement. After that, recognition is vital, and currently, only 23% of employees strongly agree they get the right amount of recognition for the work they do. Think about that! Nearly three-quarters of employees are missing the steady reinforcement and appreciation they need to help them be their best. And employers are missing out on benefits of fielding a work force that feels appreciated. Our annual Ultimate Guide to Non-Cash Incentives explores the benefits of workplace recognition beyond a paycheck and offers ideas about how companies can improve in this area. It also features key suppliers in four non-cash incentive categories - merchandise, gift cards, travel and experiences, and incentive solution providers. Even if you’re in the minority of companies that get recognition right, it can’t hurt to have more insight into this key component of staying competitive.

Robert Cialdini's legendary book, INFLUENCE, was published 39 years ago. The world has drastically changed since 1984, yet Dr. Cialdini's persuasion principles have held firm because they are rooted in un-changing human psychology.  Marketers, consultants, C-level decision-makers, training specialists, negotiators, and experts in Sales, Communication and HR who master Cialdini's principles invariably:

Back by popular demand! Our special guest; Tony Parinello, author and creator of Selling to VITO, the Very Important Top Officer! Tony, is a Wall Street Journal best-selling author who has personally trained well over 2.5 million salespeople and the majority of the F-1000 to create bigger sales and commission checks while drastically cutting sales cycle times.  

In a world where nearly half of all B2B buyers would prefer a rep-free buying experience, the timeless mantra of selling - "Always Be Closing" - is, well, not so timeless. The new ABCs of selling are "Always Be Credible," says C. Lee Smith, CEO of SalesFuel, a sales intelligence and enablement firm. To get facetime with B2B purchase decision-makers, salespeople need to be viewed as trusted advisors. They can’t earn trust unless they are first perceived as having a high degree of credibility, Smith says. A new sponsored Focus Report from SalesFuel and Sales & Marketing Management examines: How sales professionals can develop the sort of credibility that opens prospects’ doors Why building credibility starts before you even meet a prospect Research on what buyers want from sellers (It goes way beyond product knowledge) 6 tips for building a strong online presence The report also features contributed articles from sales experts Anthony Iannarino on how today’s successful salespeople gain buyers’ confidence, and from Jeffrey Gitomer on the secret to getting all the referrals you could ever hope for.

Much of sales involves gaining and keeping momentum in your opportunities. Mastering the sales conversation can help you get there.  

The worst question a B2B salesperson should ask is "tell me about your business." The second worst is "what keeps you up at night?" Ask one of these questions and you're toast.  

Becoming a micro-influencer takes a combination of compelling content and engagement from your targeted audience to build a reputation of a thought leader and subject matter expert.  

Tired of tedious, complex sales planning processes? That’s okay, most sales leaders feel the same way.  

Join Dr. Britt Andreatta as she walks you through insights from building an award-winning leadership training for healthcare professionals. This brain-based program leverages the latest research on healthcare organizations and workplace well-being as defined by the AMA and the U.S. Surgeon General.  

Incentive travel programs are so effective at maximizing sales performance that every large and many mid-sized companies run one.  These "President’s Club" programs motivate sales reps and managers to sell to the best of their abilities and reward the top achievers with spots luxury trips to highly desirable resorts around the world. Yes, these trips are expensive but if properly structured, they are investments that provide a return-on-investment (ROI).  

With the rise of AI, chatbots, and a barrage of martech innovations, even the savviest of marketing & sales leaders are left feeling lost. That's why we're excited to bring you a game-changing webinar that offers an executive's guide to the latest trends and technologies in digital transformation.  

When it comes to charts, we all know how to make bars, lines, and pies. But sometimes we want something a little different. Microsoft PowerPoint MVP Nolan Haims will show you how to extend and hack PowerPoint's charting tools to create unique data visualizations that will stand out and make audiences take notice.

Are your salespeople faltering with 75% of their prospects and customers? Research shows that salespeople only genuinely connect with 25% of their customers. This means strong customer relationships are rarely built with the other 75%, leaving needs unmet and deals lost.  

Your happiness and success depend on your working relationships. The people you manage. How well you work with your boss. The way collaboration happens with colleagues and peers. How you connect with important prospects and key clients.

Do your salespeople hate going to meetings? I bet they do! The irony about that is: sales team meetings have the potential to light a fire of passion within your sellers’ souls and fan that flame into a raging inferno. This doesn’t happen by accident, however.   

It's a challenge - getting mid level producers to step up their game and move up the food chain. Their view from the bottom of the ladder can be quite daunting. However, improvements can be made with effective coaching and feedback.  

A 2020 Southern New Hampshire University study found that sales training can deliver a 353% return on investment. This study has been cited numerous times by others who want a quick data point to make the case for investing in sales training. Sadly, these citations lack context, process, or standards, leaving some readers questioning the reliability of the data.

The core material of this workshop is based on a behavioral and communication model called DISC. Understanding the personality styles of your team members, prospects, customers, boss, direct reports, clients (and even family members and friends) will improve your effectiveness twenty-five percent and help people buy into your requests as well as improve your understanding of others.  

Only 1 in 4 U.S. adults views salespeople as credible in what they say and do [The American State of Credibility, 2020]. This means most salespeople start new business relationships from a position of weakness.  

The channels we use to reach out to prospects and clients are constantly changing. Some of those channels have more regulations, some are becoming more effective and some less effective over time.  

Prospecting. Cold calling. New business development. When this outbound sales activity isn’t a consistent habit, we don’t usually feel its effects right away.  

Everywhere you turn, you hear about ChatGPT. Your prospects bring it up. It's a trending topic on the news. Your peers are talking about it. But is this AI revolution going to impact your organization? Should you use it?  

In today's business landscape, a thriving partner ecosystem plays a pivotal role in driving rapid growth. Partners are instrumental in expanding into new markets and delivering exceptional customer experiences. However, as the market evolves, partners now have more options of solution providers to choose from. To stay ahead, organizations must adapt their approach to partner enablement, focusing on continuous education, engagement, and empowerment. This helps companies gain a competitive advantage and unlock untapped growth opportunities.