CSO Insights 2013 Key Trends Analysis provides an overview to the eight key attributes found in high performance sales organizations. Download now and compare how your sales team's best practices align with the high performance organizations in this study.

Today's sales and account management environment requires a level of leadership skills that not only gets things done through others (many of whom do not directly report to them) but also develops the next generation of sales leaders. Coaching has proven to be an effective way to improve sales performance as well as attract and retain sales talent.

Account Based Marketing (ABM) is hot. Red hot. According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

There is no status quo in sales, only constant evolution. The vortex and speed of change facing the sales leader forces them to rely on experience and judgment when data is not available, or worse, not trusted. The next level of transparency will provide the sales leader with data-driven facts to complement their judgment.

As social networks like LinkedIn have continued to grow, leveraging them to increase sales leads has become increasingly popular. It even launched the term "Social Selling". The practice involves two primary activities: 1.  Outbound Prospecting - Using a "database" of connections to find and connect with ideal prospects via introductions, referrals and research. 2.  Inbound Marketing  - Content-related engagement by salespeople in cooperation with their company’s Marketing department.

In today’s sales environment—where product and service solutions and customer relationships are growing more complex—there is an increasing need to continually raise the skill level of salespeople. Managers play a critical role in making sure those skills are learned and used. Statistics speak loudly that manager support/coaching is the number one action that can amplify organizational sales performance: Organizations can gain a 29% increase in top-line salesforce performance due to the skills of sales managers, independent of the skills of their salespeople. Manager coaching has a great impact on performance over and above the impact of training alone. In our study, while just training salespeople resulted in a 43% improvement in performance, when manager coaching was added, overall performance improved 67%, a 24% improvement over training alone. Unfortunately, sales manager coaching is at an all-time low, resulting in as much as 85% of sales skills never being used to drive performance. Why aren’t sales managers dialing up the decibels?  

One of the toughest things in managing a sales team is when you have high talent who is performing consistently well, how do you go about continuing to challenge those people, as well as retain their employment? When a salesperson is having good years, they become extremely marketable, and it positions the team to be vulnerable from having top talent stolen from them. This webcast will teach three specific strategies of how sales managers can use sales coaching to retain and develop top talent.

Do you run incentive programs - or sales contests? How effective are they? Do you conduct sales training and meetings for your salespeople (of course you do!)? Are you getting all the results that you should from what is a significant investment? In this session, you'll explore 3 formulas that companies are using in trying to create sales results -- and learn why one of the three outperforms the others by more than two to one!

For the third year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey focused on creating effective leaders and preparing the next generation of leaders.

Agile learning carries the promise of producing more skilled, efficient, and effective sales teams. Yet because it can be difficult to quickly assess its business impact, sales leaders often underestimate the ROI potential of putting an agile model into place. Most limit their tracking of sales training activities to easy-to-gather activity metrics like usage or adoption, or how a recent training directly contributed to closing a deal.

Come join us for a session dedicated to getting you tuned-up for your 2020 marketing efforts.  Author of The Ultimate Guide to LinkedIn for Business, Ted Prodromou, will give you the latest updates on how to become an effective marketer using one of the most effective marketing tools ever developed.    

Selling is hard enough - don’t make it harder by ignoring your customer’s buying journey.  Sales strategies that take into consideration how customers go through their buying journey will lead to winning more sales. 

Is your sales content helping reps close deals? You might not know the answer—and you’re not alone. Many sales enablement pros and product marketers who support sales teams lose sight of their content as soon as it’s released.  

Just like face-to-face meetings, virtual meetings and events still begin with the basics.  Think about the demographics of those attending. Before you start planning the agenda and developing content, you must consider your participants. Who are they? What is the average age? What are their interests? What are common threads that bond them? Then, how will you get them to stay engaged? If you can’t envision them participating in something live, don’t expect them to do it virtually either. Ultimately, you need to determine what is going to make this meeting or event successful for your attendees"    With this as a starting point, this eGuide - created by the experienced staff at One10 Marketing - will walk you through the considerations and process that will guide you to creating a successful virtual event or conference.  

What worked for so many years when compensating sales professionals is no longer sufficient. Given today’s tight labor pool and a rush by entrepreneurial types to start their own businesses, putting a comprehensive package of pay, benefits and extra perks together has never been more important. SMM's Focus Report on sales compensation looks at how to get compensation right and hold on to your best salespeople. Articles address: Why a competitive salary is merely table stakes 4 shifts in sales compensation How to combat the Great Resignation Why gaining insight on what drives reps nuts will help you keep your team intact

As we enter 2022, Covid-19 and uncertainty continue to impact every aspect of incentives. Adaptation, flexibility, and communication will continue to be key as companies weigh their options about bringing employees together, whether it’s opening the office or travelling on an incentive trip. Incentive professionals are called to motivate a changing workforce while corporate goals also continue to change. For the foreseeable future, a remote and hybrid workforce is here to stay. A Mercer survey last May found that 83% of employers will continue to provide flexibility at greater scale post pandemic. Given the importance of recruitment, retention, and engagement, incentive programs will be more important than ever. Dramatic hiring shifts are driving companies to examine how to be even more competitive in the job market, and a robust incentive program is an important part of a company’s full benefits package. According to the IRF’s Industry Outlook for 2022, overall incentive budgets are expected to increase by 34% in 2022, with the per-person spend increasing to $806 from $764 the prior year - although these budgets will need to accommodate price increases resulting from workforce, inventory, and supply chain challenges. Click below to download this important report.

If your staff meetings are an arms race of ever more rosy stories about the future, ever more closely guarded presentations of current status, and ever more vague discussions about how well things are going between salespeople and clients, this session is for you. Award-winning author and systemic culture change expert Ed Muzio will show you a new way of thinking about forecasts and data. You’ll learn what you can do with your staff, today, to get it functioning better as soon as next week. Get out of the business of guessing what people mean as they try to make themselves look good, and get your team sharply focused on working together with data and forecasts to achieve the real results you owe your leadership.

Recognition and rewards can drive performance increases of 20% or more by leveraging the power of motivation psychology, social dynamics and workers’ desire for aspirational awards within a positive culture that encourages the collaboration and success of all individuals and teams.  This seems like common sense, but it is not easy to implement in the workplace unless you create programs that are designed with recognition and reward best practices. There is an art and a science element to effective recognition. This includes smart program structure, rules, training, recognition tactics, reward choices, actionable analytics and more. 

"If I could just get more at-bats", says almost every sales rep I have ever met. It is all about starting the conversation, and getting your ideal buyers excited to take your call... but you have to earn the right to make that happen!  

Do your salespeople hate going to meetings? I bet they do! The irony about that is: sales team meetings have the potential to light a fire of passion within your sellers’ souls and fan that flame into a raging inferno. This doesn’t happen by accident, however.   

Unlock the secrets to maximizing your sales team's potential! Join our exclusive webinar as we delve into the powerful realm of sales training evaluation using the renowned Kirkpatrick Model. In this dynamic session, the Kirkpatrick team will guide you through the four levels of evaluation, offering practical insights and strategies to measure the effectiveness of your sales training programs at each of the four levels.  Whether you're a sales leader, trainer, or HR professional, this webinar is your roadmap to elevating your sales training initiatives. Don't miss out on this opportunity to revolutionize your approach to sales development and drive unprecedented success.

Influence, The Cornerstone Of Leadership Development

The next frontier of organizational success is more human than you might think.  

This handout equips you with powerful AI prompts and actionable strategies to open new doors and drive sales. With these tools, you’ll develop personalized messages for leads, streamline your outreach, consistently follow up, and nurture meaningful relationships that fuel your business’s growth.