White Papers & eBooks
Use the language that truly sets top performers apart with "Say This, Not That," the exclusive companion to the webinar "The Best Salesperson They’ve Ever Had: Secrets from 2,000 Decision-Makers." Discover the exact word choices and approaches that build instant trust, convey genuine value, and create the kind of sales relationships that clients remember. This concise guide, grounded in real feedback from thousands of decision-makers, reveals how thoughtful language and emotional intelligence transform a seller from just another vendor into an indispensable partner.
Register now for the free webinar and instantly receive this actionable resource so you can become the go-to salespeople their clients both rely on and recommend.
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Your Quarterly Business Reviews can be your most powerful tool for driving growth, even in a volatile market. The key is shifting focus from backward-looking reports to forward-looking strategies that solidify customer partnerships and uncover new revenue streams.
Learn how high-performing reps are adapting with streamlined QBR workflows that turn uncertainty into opportunity. Download the checklist and get ready to uplevel your next customer business review.
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The Essential Communicator is a modern, research-backed communication training experience that addresses today’s most persistent workplace challenge: ineffective conversations. Designed as a 1-day or half-day program, it helps participants identify their default communication style through the Communicator Profile and equips them with a simple, practical framework—Clarity, Curiosity, Courage, and Conviction—to improve everyday interactions and essential conversations.
Ideal for leaders, contributors, and cross-functional teams alike, this course goes beyond outdated scripts to meet the needs of today’s generationally diverse workforce. Participants walk away with actionable tools, stronger self-awareness, and a shared language to navigate feedback, disagreement, and collaboration—leading to more trust, clarity, and connection across the organization.
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How Credible is AI? ebook is a critical thinking guide for sales, marketing and leadership professionals. Leveraging AI can enhance your efficiency and reinforce your expertise with clients, colleagues and stakeholders. But just how credible is AI? By its own admission, AI-generated content may contain errors and often lacks the depth of insight your clients truly need.
This ebook cuts through the hype and cheerleading to provide executive leaders, as well as sales and marketing executives, with critical thinking guidelines to help you determine what is slop and what is actionable insight your clients actually value.
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How do you transform your sales team into a revenue-driving marketing channel? In this playbook, you’ll uncover the key challenges holding your marketing team back, get actionable strategies to align messaging, drive revenue impact, and prove the ROI of your marketing efforts.
What you’ll learn:
How to bridge the communication gap between marketing and sales teams
Steps to build messaging that resonates with buyers at every stage
Tools and tactics for quick implementation across your organization
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Making SEAMless Sales: How Presales and Sales Can Work Together Seamlessly
Book Excerpt by Art Fromm
Introducing Making SEAMless Sales - the last frontier of sales improvement, benefiting all customer-facing roles by having a unified focus on client success, therefore increasing win rate, margins, deal sizes, revenues, and client satisfaction.
Are you in a presales role struggling to work better with your sales counterpart?
Are you in a sales role and wish there was a more productive way to work with the other sales roles and with presales?
Are you on an account or opportunity team and find it challenging to work together more efficiently and effectively?
Are you a sales manager and feel presales and sales individual contributors need to work together optimally as a team?
Are you in sales enablement trying to make this all work?
This book provides proven insights, methods, and tools, expanding on and refocusing the traditional disciplines of presales and sales, and explores how to work together better as a seamless team at the account and opportunity level.
We'll explore and address:
The challenges of traditional sales and presales roles.
The importance of focusing on the buying process while still executing our sales process.
The overarching need for Solution Enablement and Account Management.
Why and how buyers buy, and what is needed to persuade them.
How working together as a team benefits everyone.
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The right enablement solution can elevate your revenue teams’ productivity and effectiveness. But the implementation of your new solution can be tricky and it’s difficult to know where to start. Our 10 Golden Rules for great enablement implementation will equip you with best practices, thoughtfully designed to help you plan ahead and create a clear roadmap for success.
What you’ll learn:
A framework to guide you through the preparation, rollout, and long-term success of your enablement solution
Actionable steps to build a robust revenue ecosystem that empowers teams and fuels continuous growth
Strategies to drive lasting engagement through ongoing training, support, and iterative improvement
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DISC is a powerful tool for understanding human behavior and improving interpersonal communication. In sales, knowing your client’s DISC profile allows you to tailor your approach, build stronger connections, and ultimately close more deals. This guide will help you understand how to identify DISC styles and how to adapt your sales techniques to suit each personality type.
Whether you are speaking with a dominant decision-maker, an influential enthusiast, a steady supporter, or a cautious analyzer, DISC provides the insights you need to enhance your communication and sales strategy.
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This handout equips you with powerful AI prompts and actionable strategies to open new doors and drive sales. With these tools, you’ll develop personalized messages for leads, streamline your outreach, consistently follow up, and nurture meaningful relationships that fuel your business’s growth.
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In today’s evolving workplace, employee recognition is more important than ever. While salary, benefits, and career growth are key retention factors, a strong culture of appreciation can be the difference between high engagement and high turnover.
Download our latest insights on non-cash recognition programs to learn how companies are striking the perfect balance in rewarding employees—beyond just paychecks. Discover strategies to boost morale, retain top talent, and create a workplace where employees feel valued.
Why recognition matters in today’s workforce
How non-cash rewards drive engagement & loyalty
Best practices for impactful employee appreciation
Get your free download now and start building a recognition-driven workplace!
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