It’s no secret that organizations often fail to get a significant return on their sales training investments. Why? Because many organizations use event-based training without change management plans.

Simply put, to improve sales readiness and increase sales performance, organizations need to select a sales methodology (content) that works, and then support reps to:
 

• Remember what they’ve been trained (Sustain)
• Apply those skills on the job (Transfer)
• Develop those skills to mastery (Coach)

Sales coaching is key to all three, as is the training and enablement for your sales managers to support their reps.

Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven effective sales systems.
 
Mike is the founder of Transforming Sales Results, LLC and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services.
 
He collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and authored the SPARXiQ’s Sales Coaching Excellence™ course. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and the course is available through FFWD. See https://linktr.ee/mikekunkle for more.