Optimize Social Selling via Sales and Marketing Alignment
Speaker
Co-Founder and Chief Sales Officer, Vengreso
Webinar Recording Details
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Date and TimeThu, Apr 13, 2017 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Handouts
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Description
As social networks like LinkedIn have continued to grow, leveraging them to increase sales leads has become increasingly popular. It even launched the term “Social Selling”. The practice involves two primary activities:
1. Outbound Prospecting – Using a “database” of connections to find and connect with ideal prospects via introductions, referrals and research.
2. Inbound Marketing - Content-related engagement by salespeople in cooperation with their company’s Marketing department.
The Inbound Marketing activity is optimized when Sales and Marketing are aligned. In short, Marketing is staffed, trained, and authorized to deal with content, but it only controls the handful of company social accounts. Each individual salesperson, on the other hand, often has multiple social accounts, which, in aggregate, can dwarf the audience reach of Marketing’s social accounts. Therein lies the foundation of a perfect partnership.
Attendees will learn:
1. Who are the players and what are their roles?
2. Strategies and tactics for maximum results
3. How systems facilitate the alignment
1. Outbound Prospecting – Using a “database” of connections to find and connect with ideal prospects via introductions, referrals and research.
2. Inbound Marketing - Content-related engagement by salespeople in cooperation with their company’s Marketing department.
The Inbound Marketing activity is optimized when Sales and Marketing are aligned. In short, Marketing is staffed, trained, and authorized to deal with content, but it only controls the handful of company social accounts. Each individual salesperson, on the other hand, often has multiple social accounts, which, in aggregate, can dwarf the audience reach of Marketing’s social accounts. Therein lies the foundation of a perfect partnership.
Attendees will learn:
1. Who are the players and what are their roles?
2. Strategies and tactics for maximum results
3. How systems facilitate the alignment
About Kurt Shaver
Kurt Shaver is a co-founder and Chief Business Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications.
Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.
Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.
