Managing Change Primer: Change Management at the Core of All Complex Sales Efforts


David mantica
Chief Revenue Officer, Digital Transformation Inc.
Webinar Recording Details
  • Date and Time
    Tue, May 22, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


70% of all change initiatives fail and 16% of a workforce will change their job or use their power to stop change.  Talk about major disruption with no benefit.  To fail and lose 16% of your workforce while being unsuccessful is a pretty scary proposition.  For sales professionals, ultimately you sell change through offering a new environment with the solution or product you offer.

Successful leaders and sales professionals understand the key to guiding workplace change and executing a successful sale are to be clear-headed, responsive, alert and dynamic. It is not a time to sit back and watch from the sidelines. Managing change is not a top-down or trickle-down approach but includes active involvement of key stakeholders in not just planning but also executing the outcome. Ultimately you have to learn how to handle change resistors and how to minimize the impact of change outside the change zone in order to reduce the collateral damage.

You will also learn:
  • The must-have skills for change agents
  • 4 stages of change that people and organizations go through
  • Top 5 reasons people resist change and strategies to overcome resistance
  • The Turtle vs the Hare of information flow during change

About David Mantica

David Mantica is CRO of DTI (Digital Transformation Inc.). His career as a business leader in the training, coaching and consulting industry spans twenty-two years. As a specialist in business-to-business human capital transformation, David brings deep experience to roles in executive, product management, marketing, and operations capacities. He has an impressive portfolio of goal-driven successes identifying market opportunities in the training sector and responding with training product development initiatives. He has led or conducted product management efforts around more than 300 training courses, delivered both as expert-led classroom programs and live online training delivered remotely. Courses developed by his firms have addressed skills gaps in a range of industries, including the software development life cycle, many IT topics, telecommunications, finance, healthcare IT and marketing.

David’s primary professional expertise lies in his unique ability to understand the business drivers that underscore the need for technology skills and find a market niche for educational products which help professionals achieve competitive advantage with these skills. He also specializes in topics focusing on the alignment of business needs and technology resources and building training solutions around it.


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