Want Results from Your Sales Training? Design for It


Patti phillips
President & CEO, ROI Institute, Inc.
Jack phillips
Chairman, ROI Institute, Inc.
Webinar Recording Details
  • Date and Time
    Tue, Mar 13, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


If it is true that many organizations spend $10 - $12 thousand on hiring individuals and only $2 thousand per year on sales training, that means that what organizations do spend on sales training needs to count. Making sales training and enablement count requires program design that aligns with the needs of the business. 

Join us for another interactive webcast with Jack and Patti Phillips as they describe how you can design for and demonstrate results of your sales training.

After attending this webcast, you will be able to
  • Define the data sets possible for your sales training and enablement
  • Identify the drivers for Impact and ROI
  • Design your programs to deliver results

Following the webinar, participants will receive an application guide and a case study describing a simple application of the process to sales training.​


About Patti Phillips, Ph.D.

Patti Phillips, Ph.D. is co-founder, president and CEO of ROI Institute, Inc. Clients include Fortune 500 companies, federal and state government agencies, and non-governmental organizations. She has applied the ROI Methodology to programs such as leadership development, K-12 teacher certification, eLearning programs, sales training, meetings and events, and other initiatives. Phillips is an avid researcher and partners with organizations such as Institute for Corporate Productivity (i4cp) and The Conference Board to develop research in human capital analytics. She has authored, co-authored, or edited over 50 books. Her work has been featured on CNBC, EuroNews, and over a dozen business journals.

About Jack Phillips, Ph.D.

Jack Phillips, Ph.D. is co-founder and chairman of ROI Institute, Inc. He is also the developer of the ROI Methodology, the most applied approach to demonstrating value of programs, projects, and initiatives. His expertise in measurement and evaluation is based on years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. Phillips has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, as president of a regional bank, and a management professor at a major state university. He provides consulting services for Fortune 500 companies and major global organizations. He is the author or editor of more than 100 books.


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