Let’s be real. Sales training shouldn’t be like “catch and release” when fishing. The event-based sales training approach of the past hasn’t produced bottom line results, except for the elite producers, who are at the far right of the performance bell-curve and are lifelong learners. We need an approach that works for everyone, or as many as possible.

To produce organizational change, you need a sustained, multi-prong approach.

Learning platforms or sales enablement and readiness platforms – if used wisely and implemented well – offer an advantage of:

• Delivering training in ways that modern learners want to learn (and that make learning easier)
• Providing reinforcement, to help your sales reps remember what was taught
• Supporting practice and feedback, to develop skills to prepare for application with buyers
• Enabling transfer or supporting on-the-job workflow support

Join Mike Kunkle on this episode of Sales Transformation Straight Talk™ to learn how to maximize your learning platform or sales enablement/sales readiness software, to drive the value you need from your sales training.

Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven effective sales systems.
 
Mike is the founder of Transforming Sales Results, LLC and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services.
 
He collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and authored the SPARXiQ’s Sales Coaching Excellence™ course. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and the course is available through FFWD. See https://linktr.ee/mikekunkle for more.