Let’s be real. Sales training shouldn’t be like “catch and release” when fishing. The event-based sales training approach of the past hasn’t produced bottom line results, except for the elite producers, who are at the far right of the performance bell-curve and are lifelong learners. We need an approach that works for everyone, or as many as possible.

To produce organizational change, you need a sustained, multi-prong approach.

Learning platforms or sales enablement and readiness platforms – if used wisely and implemented well – offer an advantage of:

• Delivering training in ways that modern learners want to learn (and that make learning easier)
• Providing reinforcement, to help your sales reps remember what was taught
• Supporting practice and feedback, to develop skills to prepare for application with buyers
• Enabling transfer or supporting on-the-job workflow support

Join Mike Kunkle on this episode of Sales Transformation Straight Talk™ to learn how to maximize your learning platform or sales enablement/sales readiness software, to drive the value you need from your sales training.

Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the Vice President of Sales Enablement Services for SPA and SPASIGMA, where he advises clients, writes, speaks, leads webinars, publishes sales training courses, and designs sales enablement systems that get results.

You can connect with Mike on LinkedIn or follow him on Twitter at @Mike_Kunkle.