Successful Sales Enablement in 2020 Requires the Right Content
Speaker
co-founder and Chief Marketing Officer, Vengreso
Webinar Recording Details
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Date and TimeWed, Dec 04, 2019 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
This session will address the why and how for B2B companies to develop a clear content strategy to enable sales teams to start more conversations and guide buyers throughout their journey for improved win rates.
More than 80% of B2B buyers consume at least five pieces of content from the winning vendor. Equipping salespeople with relevant content is a strategic imperative.
Organizations with a clear content strategy across the buyer's journey enabled for sales, have a win rate of 55% versus a win rate of 42% among those that don't.
Learn the why and how to develop a content strategy for sales enablement that wins more business.
Takeaways:
More than 80% of B2B buyers consume at least five pieces of content from the winning vendor. Equipping salespeople with relevant content is a strategic imperative.
Organizations with a clear content strategy across the buyer's journey enabled for sales, have a win rate of 55% versus a win rate of 42% among those that don't.
Learn the why and how to develop a content strategy for sales enablement that wins more business.
Takeaways:
- Understand the metrics in support of an imperative to have a content for sales enablement strategy.
- Discover how marketing integrates with the sales-enablement function to produce, distribute, and measure the impact of content for sales enablement.
- Learn how to augment your content strategy from macro level - one to many - to include micro-level content strategy - one to one through a content-for-sales-enablement strategy.
About Bernie Borges
Bernie Borges is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award winning Modern Marketing Engine podcast with over 240 episodes published.
Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017.
Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Top 50 Content Marketing Influencers 2018, Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers.
Bernie has previously taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
https://www.linkedin.com/in/bernieborges/
https://twitter.com/bernieborges
https://vengreso.com/modern-marketing-engine-podcast
Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017.
Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Top 50 Content Marketing Influencers 2018, Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers.
Bernie has previously taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
https://www.linkedin.com/in/bernieborges/
https://twitter.com/bernieborges
https://vengreso.com/modern-marketing-engine-podcast
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