How to Use a Cognitive Behavioral Approach to Sales Coaching


Carole mahoney headshot high res (2)
Founder, Unbound Growth
Webinar Recording Details
  • Date and Time
    Wed, Jul 22, 2020 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


US companies spent 15 billion on sales training in 2018 according to LinkedIn’s State of Sales Report. For companies who didn’t focus on management training to make that training stick, they likely lost up to 13.5 billion of that investment to the Forgetting Curve- where up to 90% of new information is lost within a week of their training ending.

Now selling is virtual and even more difficult due to reduced budgets and economic uncertainty. The need to up-level the remaining sales organization to actually do what they have been trained to do has never been more important.

What can you do as a business owner or sales leader to maximize the investment already made, or soon to be made, in training and coaching?

Learn why training doesn’t always stick and get 3 actionable strategies to improve sales performance with a cognitive behavioral approach to sales coaching in this webinar.

You will understand how to:
1. Get sellers and managers to opt into and engage with training and coaching virtually
2. Coach them apply the knowledge they have learned
3. Help them change the behaviors that lead to desired sales results

About Carole Mahoney

Carole has been called the “Sales Therapist” by a Harvard Business School professor. As the founder of Unbound Growth, Carole Mahoney has coached Harvard Business School Entrepreneurial MBA students on sales, been featured as a top 15 sales Influencer in 2020 by LinkedIn, a Woman to Watch in Sales by Sales Hacker, and a top sales coach by Ambition.

Salespeople who have been through the Unbound Growth coaching programs have gone from on-plan to top performers and closed the largest deals in company history. Sales managers have coached their teams to achieve over 130% of quota while increasing customer retention to over 98%. Sales executives have cut their hiring time in half and increased the success of sales hires by over 90%.

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