Tools & Techniques To Break Through Sales and Marketing Silos


Headshot george donovan
Chief Revenue Officer, Allego
Headshot wayne st amand
Chief Marketing Officer, Allego
Webinar Recording Details
  • Date and Time
    Thu, Dec 03, 2020 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Sales and marketing alignment is important in the best of times. Today, when teams are working remotely in the midst of a pandemic, it’s absolutely critical.

Companies have experienced huge changes in how they execute on business objectives this year. If you’re in sales or marketing, you may feel like you’re running twice as hard to get half as far.

But are you running in the right direction? At many organizations, sales and marketing have traditionally had an unfriendly relationship. Neither team believes the other understands their needs or priorities.

There’s a different path forward. To help you bridge the sales and marketing gap in today’s uncertain climate, we’ve invited two C-level executives to discuss how they work toward common goals—and how they’ve overcome challenges.

Join our conversation as Allego’s Chief Revenue Officer George Donovan and Chief Marketing Officer Wayne St. Amand share real-world tactics for building a stronger relationship, the high-impact technology and resources they use to manage change, and their words of wisdom for 2021.

Join us on December 3, 2020 at 2:00 PM ET to learn how sales and marketing can collaborate to activate sellers and drive results.

You’ll learn:
  • Tools and technologies you can use to connect the dots and accelerate your business
  • Ways to maximize program effectiveness and adoption by sellers at scale
  • Strategies to get sales and marketing on the same page—and keep them there
  • Why sales and marketing alignment is critical for virtual selling success

About George Donovan

George is responsible for Allego’s customer acquisition and sales goals. A proven sales leader with over 20 years of sales, marketing, operations and management experience, George is a sales enablement enthusiast who loves tools and systems that empower people. Prior to Allego, George served as the Chief Sales Officer of Compete during its rapid growth from $30M to $110M.

About Wayne St. Amand

Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

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