How to Overcome the Top 3 Challenges of Sales Content Management


Headshot wayne st amand
Chief Marketing Officer, Allego
Headshot janelle fortelny
Director, Global Sales Enablement,
Webinar Recording Details
  • Date and Time
    Tue, Feb 09, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials.

But 60-70% of sales content is never used (SiriusDecisions). It’s not enough for your marketing team to simply hand over a presentation deck or solution brief. Sellers need to understand how and when to use a new asset.

Relying on traditional sales content management won’t change seller behavior or drive results. You need new tactics in 2021 to create, manage, and deploy high-quality sales content on time and on budget.

Join us on February 9, 2021 at 2:00 PM ET to learn how you can activate the best possible sales and marketing content to drive results.

You’ll learn:
  • Why relevant content for every stage of the sales cycle is more important than ever
  • How to align sales and marketing for virtual selling success
  • Best practices to maximize content effectiveness and adoption by sellers
  • Ways to get greater visibility into content delivery and impact

About Wayne St. Amand

Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

About Janelle Fortelny

Janelle is an agile sales professional with a proven track record of building and maintaining world-class sales and sales engineering enablement programs. She excels at sales enablement strategy and design: defining end state goals, detailing the steps necessary to achieve those goals, and then working in a cross-functional and collaborative environment to execute.

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