How to Measure and Improve Sales Content ROI


P1000382 5
Senior Product Marketing Manager, Allego
Brendan sweeney headshot
Director of Sales, Allego
Webinar Recording Details
  • Date and Time
    Fri, Mar 26, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Is your sales content helping reps close deals?

You might not know the answer—and you’re not alone. Many sales enablement pros and product marketers who support sales teams lose sight of their content as soon as it’s released.

Great content is one of the cornerstones of a successful sales strategy. But not knowing what’s moving the needle is a common challenge.

This means that many of us are shooting in the dark, creating content we think might make an impact, or simply putting it on the back-burner to concentrate on things that are more easily measurable.

Join us on March 26, 2021 at 2:00 PM ET for this exclusive webinar featuring Allego’s Senior Product Marketing Manager, Jake Miller, and Brendan Sweeney, Sales Director US. You'll get actionable insights that'll show you how to get a better understanding of your content and its value, while optimizing your sales content strategy for maximum ROI.

You’ll learn how to:
  • Measure the impact and value of your sales content
  • Understand how to align with sellers to activate content
  • Optimize your content strategy to improve the quality of your content
  • Calculate ROI to demonstrate the value of content to your business

Save your seat today.

About Jake Miller

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.

About Brendan Sweeney

Brendan Sweeney joined Allego in  2019 on the Mid-Market team tasked with expanding Allego’s footprint in key verticals. He is now responsible for a segment of the Allego market across North America and is thrilled to be leveraging the technology that he sells every day in his own sales process. Allego is the market leader in sales learning and enablement that elevates sales team performance and empowers reps with the training, practice, coaching, and collaboration they need to win more deals.

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