Where Your Next Technical Sales Reps Might Come From


Ken l headshot
President, North American Association of Sales Engineers (NAASE)
Webinar Recording Details
  • Date and Time
    Wed, May 12, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Technical sales representatives, sometimes also referred to as "sales engineers", are a critical part of many companies.   They work in a variety of industries, such as:  industrial/manufacturing, software, building materials, automation, HVAC controls, telcomm... just to name a few.   In general, they are selling complex technical products or services and they are a merger between the typical sales rep/AE and a technical support specialist or engineer.  It takes a unique blend of traits and skills to be a successful TSR.

Companies often have trouble finding and hiring qualified candidates for these hybrid sales positions.  This webinar will take a look at the current trends in sales engineering and how this field has been growing in interest levels across many age and experience groups.  Included will be several tips on where to look, what to look for, and who at your firm may be able to convert into a successful TSR.

Attend this session to learn:
  • The unique characteristics and traits of a successful technical sales representative
  • The current market and trends in the sales engineering field
  • College programs, and other resources, to find quality junior-level candidates
  • What positions currently working at your firm could likely convert to a TSR

About Ken Lambert

Ken Lambert is the current President of the North American Association of Sales Engineers (NAASE), a professional/trade organization for SE's and technical sales reps from a variety of industries.  Ken has worked as a project manager, regional director of industry development, and as a national sales engineer. He also is a regular contributor for the Society of Marketing Professional Services (SMPS).  Visit www.sales-engineering.org to learn more.


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