We can measure an endless number of activities and results with CRM and business intelligence tools. But like the old saying, just because we can measure something doesn’t mean we should. 

While the measurement puzzle is somewhat industry-dependent, there are some common metrics and approaches – and a few that aren’t so well known – that will give you the insights you need to improve your sales force’s performance. 

Join Mike Kunkle and Tinique Lenderman in this episode of Sales Effectiveness Straight Talk™ to learn what sales data to measure and how to apply it to drive growth. 
You’ll learn:

• The relationship between activities and results
• The KPIs and metrics to target performance improvement opportunities
• Approaches and metrics that can produce selling recommendations

 
Register now to walk away with a much better sense of how to manage the metrics that matter most to improve your sales force performance!

Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the Vice President of Sales Effectiveness Services for SPARXiQ, where he advises clients, writes, speaks, leads webinars, publishes sales training courses, and designs sales enablement systems that get results.

You can connect with Mike on LinkedIn or follow him on Twitter at @Mike_Kunkle.