Eric Shinseki, former Chief of Staff of the Army, is quoted as saying, “If you don't like change, you're going to like irrelevance even less.” 

Maybe General Shinseki should be a Chief Sales Officer.
 
Sales has been changing slowly for a while now. Unfortunately, B2B buying is changing far faster. Those who don’t evolve now risk becoming irrelevant. The entire B2B sales profession is nearing a crossroads and we, as sales enablement and sales effectiveness pros – if we earn the right – get to direct traffic.

In this Sales Effectiveness Straight Talk webinar, sales expert and fellow traffic director Mike Kunkle shares ten steps to radically transform results and future-proof your sales force. He discusses strategy, tactics, buyer acumen, process, methodology, content, messaging, training, coaching, and management systems – all the key things to retool to put your sales house in order and future-proof your sales force!

Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the Vice President of Sales Effectiveness Services for SPARXiQ, where he advises clients, writes, speaks, leads webinars, publishes sales training courses, and designs sales enablement systems that get results.

You can connect with Mike on LinkedIn or follow him on Twitter at @Mike_Kunkle.