Eric Shinseki, former Chief of Staff of the Army, is quoted as saying, “If you don't like change, you're going to like irrelevance even less.” 

Maybe General Shinseki should be a Chief Sales Officer.
 
Sales has been changing slowly for a while now. Unfortunately, B2B buying is changing far faster. Those who don’t evolve now risk becoming irrelevant. The entire B2B sales profession is nearing a crossroads and we, as sales enablement and sales effectiveness pros – if we earn the right – get to direct traffic.

In this Sales Effectiveness Straight Talk webinar, sales expert and fellow traffic director Mike Kunkle shares ten steps to radically transform results and future-proof your sales force. He discusses strategy, tactics, buyer acumen, process, methodology, content, messaging, training, coaching, and management systems – all the key things to retool to put your sales house in order and future-proof your sales force!

Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven effective sales systems.
 
Mike is the founder of Transforming Sales Results, LLC and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services.
 
He collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and authored the SPARXiQ’s Sales Coaching Excellence™ course. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and the course is available through FFWD. See https://linktr.ee/mikekunkle for more.