Most proposals aren’t effective at winning new business, especially in highly competitive situations. Why? The most common reason is that proposals tend to focus inwardly on you organization and its capabilities, instead of outwardly on the client and their business. Why does that happen and how can you prevent it? Tune into this webinar to find out.

It’s time to win more high-value clients by bringing a fresh approach to your proposal and presentation strategies. This session will provide you with tangible ideas to improve your next proposal or RFP response.

It will cover:

1. The one thing that every proposal should aim to accomplish  
2. A simple framework for shaping your proposal
3. Some “Don’ts” to avoid in any proposal
4. Strategies to improve your win rates when delivering your proposal 

Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, her career includes sales roles with global companies IBM and Lenovo before pivoting into entrepreneurship. Today, her firm works with mid-market organizations to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she’s recognized by LinkedIn as a Top Sales Voice. Learn more at amyfranko.com.