Prospecting changes constantly. Nothing works forever. The tactics constantly evolve. What's on the horizon this year and what should we keep an eye on?

Ollie Whitfield joins us to share what his team is seeing and preparing for in 2022 and beyond. Be prepared for some controversial opinions too. We're talking the debate around Personalization Vs Scale. Messaging and targeting. Using templates and frameworks in your prospecting. Cadences. 

There may be fireworks.

11+ year marketer with an obsession in content and audience attention retention