Connecting the Dots: Sales Training and Business Outcomes


Product Marketing - Content, Adobe Digital Learning Solutions
Global Manager - Sales Enablement, Adobe Digital Learning Solutions
Ashish mathew cherian
Director Worldwide Sales, Adobe Digital Learning Solutions
Webinar Recording Details
  • Date and Time
    Wed, Jul 13, 2022 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


In our last session, How to Accelerate Sales Effectiveness and Build Champions, we explored how to use technology & automation to train sales teams at scale.

Now, let's explore how sales leaders make the crucial correlation between training needs, training delivery and actual business outcomes. Join Ashish Cherian, Director of Global Sales, Adobe, Rodney William, Global Manager - Sales Enablement and Tannistho Ghosh, Product Marketing Manager – Content, Adobe in a fireside chat as they discuss:

In this session, we will discuss:
  • What helps sales leaders tune into the market to identify training needs
  • How do sales leaders prioritize between enabling their teams for the current requirements and making them future ready?
  • What kind of tracking mechanism do sales leaders maintain to ensure that training meets their desired outcomes
  • When is training prioritized over other pressing needs?

About Tannistho Ghosh

Tannistho is learning solutions enthusiast with more than 15 years of experience in the fields of learning design and Marketing. In his current role, he looks after Product Marketing - Content for Adobe's Digital Learning Solutions.

About Rodney Williams

With close to 20yrs of work experience in Sales, Business Operations & now donning the hat of Global Enablement leader for Adobe's Print & Publishing Business, he has been pivotal in driving strategic business changes with respect to training and enablement at Adobe. His experience in this domain has helped in transforming conventional business practices and innovate new methodologies to drive exponential growth in employees & drive greater customer success.

About Ashish Mathew Cherian

For past 18 years, Ashish has been in the business of building relationships also known as "Sales" & more specifically in the Tech sales industry. As part of his journey, he has successfully established & led reasonably large sized sales teams selling varied technology solutions across different geos. In his current role, he is responsible for the global sales strategy for Adobe’s Print & Publishing Business unit. Ashish’s key strengths are building partnerships, defining Sales/GTM strategies, driving profitability, grooming next level leaders & driving large deals.

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