Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to prospects. Personas have a role in sales and marketing webinars as well, but they are often misused, resulting in diminished effectiveness and persuasiveness of your message.

Join president of Webinar Success, Ken Molay, for a look at the proper use of personas in planning, producing, and delivering sales and marketing webinars. This free one-hour online session includes time to answer your questions “live and on the air.”

You will have a chance to improve your understanding of:

• What personas are and how to define them
• How to use personas to craft your message and create key value propositions
• Ways to incorporate personas when structuring a presentation
• The biggest mistake made in persona-based demos

This session is most appropriate for business sales and marketing professionals who create and deliver webinars to prospects.

Ken Molay is president and founder of Webinar Success, a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and has been quoted in the Wall Street Journal and industry publications. He is a frequent public speaker on the topic of more effective webinars.