How to Future-Proof Your Sales & Marketing Strategy


Ben lytle headshot cropped   jeriann geller
author of THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years
Webinar Recording Details
  • Date and Time
    Tue, Dec 13, 2022 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


If you had a crystal ball that could predict the future, how would you use it to shape your sales and marketing strategy and build your team? Visionary entrepreneur and founder of insurance giant Anthem, Ben Lytle, presents what you need to know to succeed in the 21st century. This riveting webinar is based on his prescient new book, “The Potentialist: Your Future in the New Reality of the Next Thirty Years.” 

Lytle will provide a roadmap for tomorrow's marketing and sales leaders and will discuss:
  • Leadership: The Top 7 new world realities leaders will face in the coming years
  • Customer Experience: How new technologies might provide a seamless experience
  • Collaboration: Everything is about to change. Here’s why removing barriers to collaboration will open up new paths of innovation
  • Entrepreneurship: The traditional 9-to-5 career model is over. Here’s what’s next
  • Branding: Ways to exponentially increase relationships—and make branding a whole new ballgame

The way we work and jobs we perform will transform in the coming decades, and how you respond will mark the difference between your company setting trends or becoming irrelevant. This isn’t a warning; it’s your chance to seize opportunity.

About Ben Lytle

BEN LYTLE, the author of THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years, is a self-made serial entrepreneur-CEO known for being ahead of the curve. Creating something out of nothing, adjusting and thriving during change, Lytle now is a thought leader on the future. He launched five successful companies, two listing on the New York Stock Exchange. His best-known success being Anthem, with a current market value of more than $100 billion. He is a healthcare policy expert who served on state and presidential healthcare commissions, and a governance leader with extensive public company experience.

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