It's very hard to engage a prospect out of the blue, when they do not expect your email or know you. The window you have to grab and retain their attention is so small, we can't afford to waste it.
 
The issue is we often do not realize we are writing emails which aren't crafted to instantly grab that attention span. Too many emails are far too long, which turns us off immediately. There are too many calls to action which leave us overwhelmed and confused, leading to no action being taken as a result. We lead with statements which inform the reader that it's a canned email, completely irrelevant to them which allows them to insa-delete the email. 

Shawn and Ollie from Autoklose have seen millions of cold emails, good and bad. As returning SMM speakers, they're bringing the 5 most painful and avoidable cold email mistakes that sellers HAVE to ditch in order to increase their meetings booked and reply rates on their email campaigns.

Shawn Finder is a former professional tennis player turned entrepreneur who has built and sold multiple companies, including Autoklose, which was acquired by VanillaSoft in 2020. After selling his first company in 2017, Shawn went on to become a recognized leader in sales technology and business growth. Today, he oversees strategic partnerships and business development at VanillaSoft, helping organizations accelerate revenue and optimize their sales engagement strategies.

11+ year marketer with an obsession in content and audience attention retention