Sales strategy isn’t something that sales leaders can set and forget. It takes a decisive start and continual focus to achieve sales growth objectives. With many potential strategies to choose from, how do you decide where to focus your time and resources?

In this session you’ll learn:

• Five Focus Areas that you as sales leader can use to guide your sales managers and their teams to sales growth in the coming year
• Key questions to consider as you make decisions on where to invest your resources
• Best practices for monitoring strategy and making course corrections as needed

Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, her career includes sales roles with global companies IBM and Lenovo before pivoting into entrepreneurship. Today, her firm works with mid-market organizations to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she’s recognized by LinkedIn as a Top Sales Voice. Learn more at amyfranko.com.