The sales enablement function is becoming more prevalent across organizations of all sizes and industries.

It takes a formalized but flexible approach for meaningful impact, so that sales enablement earns its “seat at the table.” A center of excellence approach can help you to accomplish that result.

In this session you’ll learn:

• The 10 strategic elements of a center of excellence approach for the sales enablement function
• Practices to improve executive buy-in and decision making with your sales enablement strategy
• Do’s and Don’ts to consider for long-term success

Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, her career includes sales roles with global companies IBM and Lenovo before pivoting into entrepreneurship. Today, her firm works with mid-market organizations to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she’s recognized by LinkedIn as a Top Sales Voice. Learn more at amyfranko.com.