Much of sales involves gaining and keeping momentum in your opportunities. Mastering the sales conversation can help you get there.

Your prospective clients value the overall sales experience with you, and it starts with conversation. It’s one of the most versatile skills in your toolkit and can be applied to nearly any sales situation.

In this session you’ll learn:

• What a prospective client wants from a sales conversation
• The 5 Intelligence Categories that will help you create effective conversations every time
• A framework for building conversations that can be used in any client or prospect scenario
• Habits to help create follow-up momentum

Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, her career includes sales roles with global companies IBM and Lenovo before pivoting into entrepreneurship. Today, her firm works with mid-market organizations to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she’s recognized by LinkedIn as a Top Sales Voice. Learn more at amyfranko.com.