4 Steps To Build Smarter, More-Profitable Incentive and Loyalty Programs


Galloway sq2   chris galloway
EVP Strategy & Design, Brandmovers
Webinar Recording Details
  • Date and Time
    Wed, Jan 25, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Our post-pandemic recovery has left us with instability in our supply chain, inflation, and a unique work environment. As a result, even the most solid retention and growth strategies must adapt and continue to raise the bar to ensure their contributions to brand and business value keep pace. There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies.

In this webinar you will learn:
  • Why B2B incentive and loyalty program strategies must be refreshed or redesigned
  • The 3 primary inhibitors to change
  • How to add a new dimension to your segmentation plan
  • The 4 step process for making your programs smarter

Brands who simply roll over their program from year to year risk missing out on incremental revenue that could be achieved by reassessing your target audience's values. At worst, these brands face customer retention issues and lose share to their competitors. On the other hand, brands that redesign and make their programs smarter can experience about 20% gains in ROI or more.

About Chris Galloway

Chris Galloway has designed and delivered growth-driving programs in B2B and B2C categories with F500 brands for over 25 years. A staunch advocate for the Incentives and Loyalty industry, Chris provides consulting services for clients as a stand-alone service and also in conjunction with launching new initiatives using Brandmovers' robust technology platform. With rich experience in behavioral science, motivation, and marketing, Chris helps companies maximize their return on program investment and build a sustainable business asset that delivers bottom-line value.

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