When writing cold emails, your success can depend heavily on how accurately you have written toward your target market. If your large enterprise prospect speaks a certain language, writing in small start-up speak isn't going to help you.
 
What are the differences and how can you cater for them in your emails? How do we write accordingly? What's the difference between a good email for one market versus the next?

Shawn and Ollie from Autoklose, leading Sales Engagement platform are drawing on their experience with millions of cold emails to help us work out how to improve our emails.

Shawn Finder is a former professional tennis player turned entrepreneur who has built and sold multiple companies, including Autoklose, which was acquired by VanillaSoft in 2020. After selling his first company in 2017, Shawn went on to become a recognized leader in sales technology and business growth. Today, he oversees strategic partnerships and business development at VanillaSoft, helping organizations accelerate revenue and optimize their sales engagement strategies.

11+ year marketer with an obsession in content and audience attention retention