Cold Email Pitching - How To Write To SMB, Mid Market & Enterprise Buyers


Shawn copy
Co-Founder & CEO, Autoklose – a VanillaSoft brand
Founder, Splashmaker Media
Webinar Recording Details
  • Date and Time
    Wed, Feb 08, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



When writing cold emails, your success can depend heavily on how accurately you have written toward your target market. If your large enterprise prospect speaks a certain language, writing in small start-up speak isn't going to help you.
What are the differences and how can you cater for them in your emails? How do we write accordingly? What's the difference between a good email for one market versus the next?

Shawn and Ollie from Autoklose, leading Sales Engagement platform are drawing on their experience with millions of cold emails to help us work out how to improve our emails.

About Shawn Finder

Growing up as one of North America’s top tennis players, who ranked as the second-best at one point, and traveling around the world competing to be the next Andre Agassi, Shawn was told at age 23 that he had to decide whether to try and become a tennis professional or get an MBA. He chose a university education.

Shawn Finder always was an entrepreneur at heart. At age 24, he stepped into the entrepreneurial world and never looked back. He started out importing packaging from the Orient and selling it to top retailers in North America. However, as selling was his passion, Shawn founded a list-building company ExchangeLeads in 2013, in order to help salespeople build quality lists for reaching out to new prospects.

In early 2018, Shawn parlayed ExchangeLeads into his second startup called Autoklose, which is a new, revolutionary sales automation platform used by thousands of sales professionals around the world to help them save both their time and money.

Even today with a team of over 50 people, Shawn Finder still loves doing sales, and you can often see him giving demos or answering customer support questions, but also attending different conferences around the world.

About Ollie Whitfield

Ollie leads Growth Marketing at VanillaSoft and Autoklose, 2 of the top Sales Engagement platforms. Out of work, you'll find him on the Pool table or football pitch.

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