Strategic Narrative Masterclass: How to Find Your Own $3BN Signal Flare


Rachel yeakley headshot 2023
Color headshot
Award-winning Community Builder and Advocacy Strategist
Webinar Recording Details
  • Date and Time
    Wed, Nov 01, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


How did an employee engagement provider generate more than $3 billion in additional revenue? How did the maker of a firebrick exponentially increase their sales? It’s all about the stories we tell — especially those we tell about and to ourselves.
We're excited to bring you a game-changing webinar that offers an executive's guide to mastering the art of strategic narrative. In less than an hour, you'll learn how to use the power of storytelling to transform your business, align your team, and build a culture of innovation and growth.
We’ll share real-world examples, best practices, and strategies that will help you craft a compelling narrative that drives business success. Register now and get ready to unlock the power of strategic narrative!
During the webinar, we'll cover the following topics:
  • What is strategic narrative, and why is it important for your business
  • The key elements of a strategic narrative, and how to craft a compelling story that aligns with your company's vision, goals, and purpose
  • How to use storytelling to inspire your team, stakeholders, and customers, in order to drive meaningful business growth
  • The role of culture in the strategic narrative, and how to build a culture of innovation and growth through storytelling
  • The impact of strategic narrative on customer experiences, and how to use it to differentiate your business and build brand loyalty
  • Best practices for communicating your strategic narrative internally and externally, and measuring its impact
  • Real-world examples of companies that have successfully used strategic narrative to transform their business, and the lessons you can learn from them

About Rachel Yeakley

Rachel and her team at RCY Labs are global business consultants who guide companies, and the people who power them, through periods of hyper-growth. For the past 20 years, she has helped clients discover their brand’s true story, integrate purpose & impact into their organization’s DNA, and better position their companies for VC funding, mergers, and acquisitions. With a background in BioMed & FinTech, her true passion is to deliver profit-driven processes to C-Suites, emerging industry leaders, and international organizations looking to scale.
Before launching The Profit Accelerator, a series of sales & marketing courses favored by high-performance teams, Rachel served as CEO of Puma Creative — an award-winning creative agency that specialized in rapidly growing tech companies. Her purpose-first methodology has earned her multiple Marketing Excellence Awards from industry peers, platinum partnership levels with SaaS leaders, and billions in additional revenue for her clients. When she’s not in the boardroom, she’s relaxing in nature with her husband, three children, and the world’s best furry boys, Huck & Finn.

About Christina Garnett, MBA

Christina Garnett is an award-winning community builder and advocacy strategist who uses audience intelligence and social listening to determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. She has been a speaker for events like the Cannes Lions International Festival of Creativity, INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. She is featured in HubSpot, Social Insider, Talkwalker, Adweek, The Next Web, and Meltwater.