How to Not Hate Your Sales Planning Process


Press release distribution 0475110 155259
VP & Research Director - Office of Revenue, Ventana Research
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Co-Founder and President, Voiant Group
General Manager, Americas Board International
Webinar Recording Details
  • Date and Time
    Wed, Sep 27, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Tired of tedious, complex sales planning processes? That’s okay, most sales leaders feel the same way.

Join 3 innovative sales leaders to discuss proactive measures your team can take today—that will pay dividends in tomorrow’s competitive landscape.

Register now for best practices and proven strategies to:
  • Realize greater ROI through a streamlined planning process
  • Optimize sales territory and quota planning with ease
  • Align sales objectives with corporate strategy and operations

About Stephen Hurrell

Stephen is responsible for the overall research direction for the Office of Revenue at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. He brings 20+ years of experience in product and CS leadership, developing data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms, helping to scale product teams and support customers such as Workday, NCR, Thomson Reuters, Broadridge Financials, JP Morgan Chase, Unilever and AAA (NCNU), before moving into an analyst role.

Prior to joining Ventana Research in 2020, Stephen was General Manager at where he was responsible for the acquisition of C9 Analytics, VP of Product and AI strategy at RecVue and held roles at Oracle, Exigen and Aviso. Stephen earned his BS in Economics from the London School of Economics.

About Hassan Mahmood

Hassan is based in Boston with his wife, Huma, and his two children, Kiki and Shaan. Hassan can be found playing basketball, working on his guitar, sweating over a meal in the kitchen, or reading a book when he’s not working. 

At Voiant, Hassan is responsible for bringing deep SPM expertise spanning two decades across data, BI, and cloud solutions, tailor-made for our client needs.

About Jim Rich

Rich has over 20 years’ experience in the enterprise IT solution sector. His previous roles include strategic and sales management positions at several multinationals including Area Vice President East Coast and TOLA at Anaplan, Area Vice President at Salesforce, and most recently Global VP Sales and Revenue Marketing at Sisense.

Upon joining, Jim’s mission is to manage Board’s continuous expansion in the US and Canadian markets, drive the company´s strategy and development in the Americas, and establish trusted strategic partnerships with existing customers and business partners.

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