How to Build Authority and Trust and Ultimately Get More Sales with Email Content Marketing
Speaker

President, Ellen Finkelstein, Inc.
Webinar Recording Details
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Date and TimeThu, Dec 07, 2023 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Want Access?Register to view the recording.
Description
Direct 1-on-1 outreach for customers works but it’s very time consuming and not everyone is ready to buy now. What about the people that would make great customers but aren’t ready? If you don’t create an ongoing relationship, you’ll lose them.
Following up with them every 3 months isn’t the same as showing them your expertise and building your authority consistently. The level of trust that you can build is light years past the traditional CRM/follow-up method.
In this session, you’ll learn about using email as content marketing, educating prospects at ultra-low cost, and making offers whenever you want to leads that you’ve warmed up in a way that builds trust.
We’ll talk about:
Following up with them every 3 months isn’t the same as showing them your expertise and building your authority consistently. The level of trust that you can build is light years past the traditional CRM/follow-up method.
In this session, you’ll learn about using email as content marketing, educating prospects at ultra-low cost, and making offers whenever you want to leads that you’ve warmed up in a way that builds trust.
We’ll talk about:
- The value of a free offer
- How to use storytelling to build trust and demo your expertise
- How to engage prospects so that they value your emails
- How to use partnerships to get warm leads
About Ellen Finkelstein

