In a world brimming with data, are you truly leveraging its full potential? This webinar peels back layers of the data landscape of companies, examining how today's trends in customer analysis may be just the tip of the iceberg for what is possible.

In this session we’ll discuss:

• Why you should treat your business data as a strategic asset
• The evolution of data usage in marketing and what the future holds
• The challenges with data disparity and how to overcome them

Michael Letschin is Brevo's VP of Product and Solutions Marketing, where he combines his 20+ years of technical expertise as a former administrator and IT Director with his experience as a Field CTO. He has an MBA from Mt. St. Mary’s University and is a gear head, gadget geek and sports fan.