Sell More by Saying Less with the ABTs of Storytelling

Speaker

Blue bos shirt   park howell
The World's Most Industrious Storyteller
Webinar Recording Details
  • Date and Time
    Tue, Jul 09, 2024 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Handouts


Description

You communicate and care but don't connect with your audiences as deeply as you could because you have not learned the foundational structure of storytelling called the ABT (And, But, Therefore) agile narrative framework. In this fun and interactive webinar, Park Howell will show you how to tap into the three forces of story of agreement, contradiction and consequence that our primal pattern-seeking, problem-solving, decision-making buying limbic brain adorse.

You'll learn:
  • How to simplify complex messages making them clear and compelling.
  • How to focus all of your communications using the ABT so that your messages land right the first time, every time.
  • Where to use the ABT in all of your communications from emails to social posts to presentations to long-form communications so that you are a more confident and persuasive storyteller.

About Park Howell

Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.


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