The ability to craft and utilize diverse content at each stage of the buyer's journey is crucial for sales professionals. This journey can be segmented into three main stages: top of the funnel (ToFu), middle of the funnel (MoFu), and post-sale. Each stage requires specific content strategies to nurture leads, convert prospects, and maintain customer loyalty.

Brynne Tillman will walk through the 7 Types of Content all sales professionals need for the buyers’ journey.

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 
 
In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.