Unlock the power of LinkedIn Events to transform your networking strategy and drive meaningful business outcomes. This webinar, presented by Brynne Tillman dives deep into the strategic utilization of LinkedIn's Events feature to create engaging, valuepacked experiences that not only attract but also maintain professional relationships and enhance brand visibility. Discover practical, actionable strategies that leverage the full potential of LinkedIn to meet diverse business objectives, from lead generation to establishing thought leadership.

Key Takeaways:

1. Strategic Planning: Set clear objectives for your LinkedIn event to ensure content and activities align with your business goals, whether for lead generation, brand awareness, or thought leadership
2. Content is King: Create engaging, informative content that captures attention and adds real value, incorporating interactive elements like polls and Q&A sessions to boost audience participation
3. Audience Targeting: Utilize LinkedIn’s precise targeting tools to invite relevant professionals, maximizing event attendance and engagement tailored to their professional needs
4. Leverage Influence: Boost your event’s credibility and reach by involving industry experts and thought leaders who can attract their followers and enhance the overall appeal of your event
5. Effective Promotion and FollowUp: Employ a multichannel approach for event promotion and maintain engagement with attendees through strategic followups, offering additional resources and opportunities for further interaction

 

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 
 
In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.