Being memorable is critical in business because your audiences make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it's exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 10% of business content after 48 hours.

Join this session to learn what it takes to keep your audiences’ brains engaged and likely to recall. Specifically, you will learn:

• The reasons why it is hard for audiences to remember business content
• The habits that lead to forgettable content and how to avoid them
• The latest neuroscience insights and practical guidelines on how the business brain processes information and remembers it

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.