Business communicators have many choices when presenting their messages internally and externally. Slides are a prevalent means of communicating some messages, but whiteboarding is a strong technique, too, even in virtual settings. Is one approach more effective than the other? In addition to considering which modality is more effective, your audiences also have choices when attending your virtual sessions: they can watch passively or engage in activities that potentially impact their cognition and emotion even more.

In this session with Dr. Carmen Simon, a cognitive neuroscientist, you’ll discover the optimal combinations of presentation techniques that will serve your audience best.

Specifically, you’ll learn what happens in the brain when your audiences:

• Watch slides vs. whiteboard presentations delivered on a physical board
• View an electronic version of a whiteboard vs. slides
• Watch passively vs. completing a task
• Combine sophisticated slides with whiteboard-like elements, such as simple lines and shapes

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.