Communicating effectively with your audiences is not just an advantage—it’s an absolute necessity. But how do you ensure your content isn’t just another fleeting message in the crowd? How can you craft content that captures attention and motivates action and behavior change?

In this session, you'll learn results from Dr. Simon’s recent neuroscience research that uncovers practical guidelines to capture and sustain your audiences’ attention. You'll dig into the scientific principles that convince people to look and learn.

You'll walk away with practical guidelines that offer you:

• A roadmap to creating content that attracts attention and impacts results
• Ways to make your content memorable because it scientifically attracts attention and also sustains it across time
• Guidance that empowers you to connect and convince your learners to achieve learning goals.

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.