For years, marketing professionals have grappled with the challenge of measuring the return on investment (ROI) for their initiatives. This webinar is specifically tailored for marketers seeking to master the art of measuring the impact and ROI of their campaigns, advertisements, promotions, and other marketing activities.

In this session, you'll be introduced to the ROI Methodology®, a proven approach that guides you in evaluating customer reactions, learning outcomes, and actions as critical precursors to driving sales and enhancing marketing performance. By learning how to design for impact and ROI, you'll gain the tools to work more strategically, improve efficiency, and ultimately boost your marketing bottom line.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips consults for Fortune 500 companies and major global organizations. The author or editor of more than 75 books, he conducts workshops and presents at conferences globally.

Jack has been recognized and awarded for his work by numerous professional organizations, including receiving the 2024 Thought Leader Award from The Association of Learning Providers (ISA) and the 2022 Association of Talent Development (ATD) Talent Development Thought Leader Award along with his wife and ROI Institute co-founder, Patti P. Phillips, Ph.D. SHRM presented Jack with its highest creativity award for an ROI study and awarded an ROI Institute book with a best book award. ROI Institute has been named a winner in Training Magazine Network's annual Choice Awards for five consecutive years.

Jack's work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine, and he has been interviewed by several television programs, including CNN.