In today's digital age, every business, regardless of industry, must consider itself a media company. This presentation will explore the critical reasons behind this shift and how it can drive substantial business growth. By producing and distributing content, businesses can control their brand narrative, increase customer engagement, and significantly boost brand awareness. Content creation is not just about marketing—it's about positioning your company as a thought leader in your industry, establishing trust, and influencing market trends.

Having your own podcast and/or TV content can amplify these efforts, helping you reach broader audiences, generate high-quality leads, and build deeper customer loyalty. Furthermore, the session will highlight the immense benefits of becoming the category thought leader, including increased credibility, market differentiation, and long-term business resilience. By the end of this discussion, you'll understand why being a media company and a thought leader is not just an option but a necessity for sustained success in a competitive marketplace.

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives LIVE on C-Suite TV™ and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio™. He is the Chairman and Founder of C-Suite Network™, home of the world’s most trusted network of c-suite leaders, the company he founded in 2014 and an accomplished author of four best-selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.