Content marketers are tasked with creating so much that finding the right tools can be challenging. You’d be amazed at how much you could get out of PowerPoint across the marketing and sales continuum, from explainer videos, graphics, infographics, and interactive reports, through to things like presentations, webinars, product updates, video summaries, microlearning/eLearning for the sales team, and even microsites (converted to HTML5) for clients. You can create dynamic, visual content using PowerPoint, and then easily repurpose it to share across all these different channels.

This session will show you how to use PowerPoint to create all of this kind of content so that it’s impactful, shows off your brand in the best light, and effectively communicates. Plus, see how you can not only create it quickly in PowerPoint, but then repurpose the content easily into multiple other formats. You’ll be amazed at what’s possible, and so will your clients.

1. Understand the process for creating visuals for your content that communicate effectively
2. Become a wizard with PowerPoint to create and repurpose content quickly and easily
3. Transform your visual content for use across multiple channels

Richard is a Director at BrightCarbon, the specialist presentation agency. He has helped to write and create thousands of presentations and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points. He’s passionate about improving the way that people present and believes that anyone can deliver a great presentation if given the right techniques and a bit of practice.