The Trust Advantage: Moving from Friendly Chats to Profitable Partnerships
Speaker
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CEO, Orange Leaf Consulting
Webinar Details
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Date and TimeTue, Oct 14, 2025 at 9AM Pacific / 12PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
You know a lot of people. You have great conversations. But are those connections actually moving the needle in your business? Building relationships is great—but turning them into meaningful partnerships that drive success? That’s where the magic happens!
Join Dr. Cindy McGovern, the First Lady of Sales, for an eye-opening session on how to transform everyday interactions into business opportunities—without feeling transactional. Learn the proven steps to move from friendship to transactionship, from transactionship to relationship, and from relationship to partnership—all through the power of trust.
What You’ll Learn:
✅ The Trust-Building Formula—how to deepen connections so they naturally lead to business.
✅ How to Truly Understand Needs—so you can provide value in a way that makes working together a no-brainer.
✅ How to Create Partnerships That Last—because one-and-done deals won’t take you where you want to go!
Join Dr. Cindy McGovern, the First Lady of Sales, for an eye-opening session on how to transform everyday interactions into business opportunities—without feeling transactional. Learn the proven steps to move from friendship to transactionship, from transactionship to relationship, and from relationship to partnership—all through the power of trust.
What You’ll Learn:
✅ The Trust-Building Formula—how to deepen connections so they naturally lead to business.
✅ How to Truly Understand Needs—so you can provide value in a way that makes working together a no-brainer.
✅ How to Create Partnerships That Last—because one-and-done deals won’t take you where you want to go!
About Dr. Cindy McGovern
Dr. Cindy McGovern is known as the “First Lady of Sales.” She speaks and consults internationally on sales, interpersonal communication, and leadership. Dr. Cindy holds a doctorate in organizational communication and worked as a professor of communication before starting Orange Leaf Consulting, a sales management and consulting firm in San Francisco. She has helped hundreds of companies and individuals create dramatic and sustainable growth.
Dr. Cindy regularly coaches both professional sales employees and those whose jobs are not sales-related in an effort to help them both take advantage of opportunities to bring more business to their companies. For more information: www.drcindy.com
Dr. Cindy regularly coaches both professional sales employees and those whose jobs are not sales-related in an effort to help them both take advantage of opportunities to bring more business to their companies. For more information: www.drcindy.com