What is the competitive advantage of a sales organization that humanizes every client conversation?

In this session, you’ll discover the answer to this question in a sales approach called Story Design. You’ll articulate the client journey in an overarching story from first contact to sale and every step in between.

Unearth the role you play within the overarching client story.

Rance Greene formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders, sales teams, marketers and presenters a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps professionals discover that they are uniquely equipped to tell the best story for their audiences.

Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.