What is the competitive advantage of a sales organization that humanizes every client conversation? In this session, you’ll discover the answer to this question in a sales approach called Story Design. You’ll articulate the client journey in an overarching story from first contact to sale and every step in between. Unearth the role you play within the overarching client story.

Rance Greene formed the School of Story Design (schoolofstorydesign.com) for instructional designers who struggle to humanize training. His methodology—Instructional Story Design—equips IDs with a systematic and creative way for discovering, designing and delivering story-based training. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.