The Human Advantage: How High-Touch Sales & Marketing Win in an AI-Driven World
Speakers
Author, President, Nelson Motivation Inc.
Chief Growth Officer, AGIA Affinity
Webinar Details
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Date and TimeThu, Jan 15, 2026 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
As AI becomes more embedded in sales and marketing, many leaders are asking the same question: How do we continue to drive results as technology accelerates and sales expectations keep rising?
That acceleration has also changed the day-to-day reality for sales professionals. For many, it has created anxiety - about relevance, performance, and how to stand out in environments increasingly shaped by algorithms, automation, and constant measurement.
In this practical webinar, multi-million copy bestselling author Dr. Bob Nelson joins veteran sales executive JJ Bowman to explore why the most effective sales teams are doubling down on the human elements that technology can’t replace - relationships, relevance, and trust - and how those elements directly support performance in today’s demanding environment.
This session focuses on what sales leaders can do right now to:
This is a results-focused conversation for sales leaders who want to leverage AI wisely—without losing the human advantage that ultimately drives outcomes. Content is grounded in sales results, with stories and examples that describe practical leadership actions, while directly addressing the real concerns leaders and sales professionals are facing around AI, performance, and rising expectations.
That acceleration has also changed the day-to-day reality for sales professionals. For many, it has created anxiety - about relevance, performance, and how to stand out in environments increasingly shaped by algorithms, automation, and constant measurement.
In this practical webinar, multi-million copy bestselling author Dr. Bob Nelson joins veteran sales executive JJ Bowman to explore why the most effective sales teams are doubling down on the human elements that technology can’t replace - relationships, relevance, and trust - and how those elements directly support performance in today’s demanding environment.
This session focuses on what sales leaders can do right now to:
- Maintain results when pressure is high and resources are tight
- Lead teams effectively amid rapid technological change
- Identify where to double down on AI and where to stay away
- Reinforce the behaviors that drive consistent execution
- Use recognition and visibility to support performance, not just morale
- Apply practical actions immediately with their teams
This is a results-focused conversation for sales leaders who want to leverage AI wisely—without losing the human advantage that ultimately drives outcomes. Content is grounded in sales results, with stories and examples that describe practical leadership actions, while directly addressing the real concerns leaders and sales professionals are facing around AI, performance, and rising expectations.
About Bob Nelson, Ph.D.
Dr. Bob Nelson is considered the leading advocate for employee recognition, engagement & retention worldwide. He has sold over 5 million books on those topics, founded Recognition Professionals International, and is the creator of Employee Appreciation Day, which is celebrated each year on the first Friday of March.Dr. Bob has been featured extensively in the national media including The New York Times, The Wall Street Journal, CNN, CBS 60 Minutes, MSNBC, ABC, PBS and NPR about how best to motivate today’s employees. He has presented on six continents, has worked with 80 percent of the Fortune 500 companies, and has been repeatedly named the #1 Management Guru in the world by Global Gurus.
More books by Dr. Bob
About JJ Bowman
JJ Bowman is the Chief Growth Officer of AGIA Affinity, where he leads revenue strategy, distribution expansion, and innovation across one of the insurance industry’s most dynamic affinity platforms. With more than 20 years of experience, JJ has built and scaled high-performing sales and growth organizations across carriers, brokerages, and alternative distribution models. His career spans leadership roles at Farmers Insurance, Nationwide Insurance, and Nationwide-owned brokerages, where he modernized sales academies, led multi-state expansions, and drove enterprise growth through disciplined execution and culture-driven leadership.
A builder by nature, JJ blends strategic vision with operational rigor. He holds the CIC designation, a Lean Six Sigma Black Belt, and SAFe Agile certification, and is known for turning complexity into scalable growth systems that deliver results. Based in Grand Rapids, Michigan, JJ lives with his wife Angela and their children and remains deeply committed to family, community, and building organizations that win by putting people first.
A builder by nature, JJ blends strategic vision with operational rigor. He holds the CIC designation, a Lean Six Sigma Black Belt, and SAFe Agile certification, and is known for turning complexity into scalable growth systems that deliver results. Based in Grand Rapids, Michigan, JJ lives with his wife Angela and their children and remains deeply committed to family, community, and building organizations that win by putting people first.
