Ask any seasoned sales professional how they connect with clients and the word "stories" is going to come up. Why? Because stories are the language of people. It's how we communicate. But often, sales professionals are unsure when to use a story during sales conversations, and what the content of the story should be. Story selection becomes much easier when you're able to pair it to appropriate stage of the sales cycle. 

Join this session and walk away with a solid process for selecting stories that connect with, inspire and guide your client audiences. 

Rance Greene formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders, sales teams, marketers and presenters a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps professionals discover that they are uniquely equipped to tell the best story for their audiences.

Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.